Petface, the pet product experts have reinvented the “showroom”, and launched the Petface Emporium, a fun filled immersive experience showcasing thousands of products from the Petface collection.  


Covering an area of 120 square metres, the concept inspired by the ever growing ‘Pets are Family’ trend in the ‘humanisation of pets’, and aimed towards the change in demographic Pet owners. 


The Birmingham based JAMRAR Design built on the creative ideas and the strong Petface branding, resulting in a product playroom not just for fur babies, but their grownups alike! Trade customers can even bring their four-legged friends to share in the fun! 


Featuring branded FSDUs, integrated digital screens with the Petface trade portal, and architectural elements that have been specifically designed to enhance each of the product ranges, the Petface Emporium is the next step in creating interactive showrooms for the trade customer of 2021.  


Katrina Hall, Senior Category Manager at Petface said: “The feedback from our trade customers has been huge, with many planning to use the ideas we’ve created as inspiration for presenting products in their own stores and garden centres”. 


The Petface Emporium has also been digitally scanned into a virtual 3D environment using the latest scanning technology.